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Welcome to The Shortlist! Join us as we explore all things AEC marketing and answer listener questions to provide best practices and fresh ideas to help your firm win the shortlist.

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Wendy
Simmons

Host | Principal
Marketing Strategist

Team

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Melissa 
English

Principal
Marketing Strategist

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Allison
Tivnon

Pursuit Strategist

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Kyle
Davis

Marketing & Communications

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Allison
Rose

Graphic Design Manager

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Rachel 
West

Pursuit Strategist

 
 

Episodes

New episodes drop every other Wednesday.
 

Tune in as the team from Middle of Six shares their thoughts on qualifications, proposals, interviews, websites, social media, marketing staffing, business development, and countless other strategies that architecture, engineering, and construction firms rely on to build strong brands and grow their businesses.

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NEW EPISODE

18. Interview Prep Checklsist

 

Your team has been shortlisted! Now what? Who should attend? What topics should you cover? How do you deal with team PTO? And what about prep for the all-important Q&A?? It's a lot to wrap your head around and your project team benefits when Marketing takes the reigns and drafts a plan of action. In this episode, Principal Pursuit Strategist Melissa English joins Wendy to dive into the details of the Interview Prep Checklist.

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00. Welcome to The Shortlist

 

The Shortlist is presented by the marketing consultants at Middle of Six. Designed specifically for AEC marketers and firm leaders, we take a deep dive on business development strategies and marketing tactics for the architecture, engineering, and construction industry. Each week, host and principal marketing strategist, Wendy Simmons, will chat with Middle of Six team members to share their experience and answer your questions. New episodes drop every Wednesday!

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01. Planning for Prepositioning | September 27, 202

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02. Recipe for a Successful Team, Part 1 | September 27, 2021

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03. Recipe for a Successful Team, Part 2 | September 27, 2021

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04. Website Audit | September 27, 2021

 

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05. Building Brand Awareness | September 27, 2021

 

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06. Right-Sized Marketing Teams | October 06, 2021

 

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07. Proposal Strategy Matrix | October 13, 2021

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08. Website Refresh vs. Rebuild | October 20, 2021

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09. Sharing Your Expertise | October 27, 2021

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10. Which Social Media Platform is Right for Your Firm? | November 3, 2021

 

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11. All About Instagram | November 17, 2021

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12. Departments of One | December 1, 2021

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13. The Value of Storytelling | December 15, 2021

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14. AEC Marketing Predictions for 2022 | December 29, 2021

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15. Building (and Implementing!) an Annual Marketing Calendar
Part 1: Check-up Checklist |
January 12, 2022 | 
Download the checklist here. 

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16. Building (and Implementing!) an Annual Marketing Calendar
Part 2: Proposal Peaks |
January 12, 2022

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17. Building (and Implementing!) an Annual Marketing Calendar
Part 3: Creating the Calendar |
January 12, 2022

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