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Welcome to The Shortlist! Join us as we explore all things AEC marketing and answer listener questions to provide best practices and fresh ideas to help your firm win the shortlist.

WINNER
JUDGE'S CHOICE 
SMPS REIGN AWARDS
SOCIAL MEDIA - PODCAST 
SMPS NATIONAL MARKETING COMMUNICATION AWARDS
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Season 1

Tune in as the team from Middle of Six shares their thoughts on qualifications, proposals, interviews, websites, social media, marketing staffing, business development, and countless other strategies that architecture, engineering, and construction firms rely on to build strong brands and grow their businesses.

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SEASON ONE FINALE

30. Behind The Shortlist: Producing and Launching an AEC Podcast

 

We've flipped the script on this extended episode as Principal Marketing Strategist, Melissa Richey English interviews our host, Wendy Simmons, and producer, Kyle Davis. Ever wonder what it takes to dream up, research, plan, record, produce, and launch a podcast? Well, we sure did! With the support of excellent resources, awesome talent, and a whole lot of heart and hustle, we're delighted to share lessons learned from Season 1, and a glimpse of what to expect for Season 2!

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00. Welcome to The Shortlist

 

The Shortlist is presented by the marketing consultants at Middle of Six. Designed specifically for AEC marketers and firm leaders, we take a deep dive on business development strategies and marketing tactics for the architecture, engineering, and construction industry. Each week, host and principal marketing strategist, Wendy Simmons, will chat with Middle of Six team members to share their experience and answer your questions. New episodes drop every Wednesday!

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01. Planning for Prepositioning | September 27, 202

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02. Recipe for a Successful Team, Part 1 | September 27, 2021

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03. Recipe for a Successful Team, Part 2 | September 27, 2021

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04. Website Audit | September 27, 2021

 

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05. Building Brand Awareness | September 27, 2021

 

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06. Right-Sized Marketing Teams | October 06, 2021

 

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07. Proposal Strategy Matrix | October 13, 2021

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08. Website Refresh vs. Rebuild | October 20, 2021

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09. Sharing Your Expertise | October 27, 2021

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10. Which Social Media Platform is Right for Your Firm? | November 3, 2021

 

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11. All About Instagram | November 17, 2021

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12. Departments of One | December 1, 2021

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13. The Value of Storytelling | December 15, 2021

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14. AEC Marketing Predictions for 2022 | December 29, 2021

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15. Building (and Implementing!) an Annual Marketing Calendar
Part 1: Check-up Checklist |
January 12, 2022 | 
Download the checklist here 

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16. Building (and Implementing!) an Annual Marketing Calendar
Part 2: Proposal Peaks |
January 12, 2022

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17. Building (and Implementing!) an Annual Marketing Calendar
Part 3: Creating the Calendar |
January 12, 2022

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18. Interview Prep Checklist | January 26, 2022

19. Characters in Every Interview | February 9, 2022

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20. Virtual Interviews | February 23, 2022

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21. 10 Tips for Business Writing | March 9, 2022

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22. Interview Red Flag Warnings: Early Signs You Might Be Headed For a Loss | March 23, 2022

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23. 10 Graphic Design and Workflow Tips | April 6, 2022

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24. Tackling Cover Letters | April 20, 2022

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25. Math People vs Art People | May 4, 2022

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26. Creating Your Brand Identity

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27. Business Development 101

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28. Conducting a Brand Audit

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29. Recharge, Inspire, and Take Care

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