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Earn credits with The Shortlist!

Select episodes of The Shortlist are now eligible to earn listeners Certified Professional Services Marketer (CPSM) Continuing Education Credits (CEU)! Please refer to the list on this page for further information on Domains of Practice and CEU time eligibility.

When capturing educational time, it's always a good idea to retain documentation. In order to maintain the integrity of the CPSM program, SMPS occasionally audits CEU entries. To prove that you indeed listened to The Shortlist, make sure that you tune in via Apple Podcasts or Spotify and take a screencap of your screen once you've finished the episode. (This will capture the date/time, as well as verification that you listened to the podcast in full.) Please visit The SMPS Recertification Page for more information.

Domains of Practice

Domain 1: Marketing Research
Domain 2: Marketing Planning
Domain 3: Client and Business Development
Domain 4: Proposals
Domain 5: Promotional Activity
​Domain 6: Management

Episodes

Episode 0.  Welcome to The Shortlist 
Episode 1.  Planning for Prepositioning  |  Domain: 1  |  CEU Credits: 0.5
Episode 2.  Recipe for a Successful Team: Part 1  |  Domain: 6  |  CEU Credits: 0.25
Episode 3.  Recipe for a Successful Team: Part 2  |  Domain: 6  |  CEU Credits: 0.25
Episode 4.  Website Audit  |  Domain: 5  |  CEU Credits: 0.5
Episode 5.  Building Brand Awareness  |  Domain: 6  |  CEU Credits: 0.5
Episode 6.  Right-Sized Marketing Teams  |  Domain: 4  |  CEU Credits: 0.5
Episode 7.  Proposal Strategy Matrix  |  Domain: 4  |  CEU Credits: 0.5
Episode 8.  Website Refresh vs. Rebuild  |  Domain: 5  |  CEU Credits: 0.5
Episode 9.  Sharing Your Expertise  |  Domain: 4  |  CEU Credits: 0.5
Episode 10.  Which Social Media Platform is Right for Your Firm?  |  Domain: 5  |  CEU Credits: 0.5
Episode 11.  All About Instagram  |  Domain: 5  |  CEU Credits: 0.25
Episode 12.  Departments of One  |  Domain: 6  |  CEU Credits: 0.5
Episode 13.  The Value of Storytelling  |  Domain: 5  |  CEU Credits: 0.5
Episode 14.  AEC Marketing Predictions for 2022 |  Domain: 1  |  CEU Credits: 0.75
Episode 15.  Building (and Implementing!) an Annual Marketing Calendar: Part 1: Check-up Checklist  |  Domain: 2  |  CEU Credits: 0.25
Episode 16.  Building (and Implementing!) an Annual Marketing Calendar: Part 2: Proposal Peaks  |  Domain: 2  |  CEU Credits: 0.5
Episode 17.  Building (and Implementing!) an Annual Marketing Calendar: Part 3: Creating the Calendar  |  Domain: 2  |  CEU Credits: 0.5
Episode 18.  Interview Prep Checklist  |  Domain: 4  |  CEU Credits: 0.5
Episode 19.  Characters in Every Interview  |  Domain: 4  |  CEU Credits: 0.5
Episode 20.  Virtual Interviews  |  Domain: 4  |  CEU Credits: 0.5
Episode 21.  10 Tips for Business Writing  |  Domain: 4 |  CEU Credits: 0.5
Episode 22.  Interview Red Flag Warnings: Early Signs You Might Be Headed For a Loss   |  Domain: 4  |  CEU Credits: 0.25
Episode 23.  10 Graphic Design and Workflow Tips  |  Domain: 4  |  CEU Credits: 0.5
Episode 24.  Tackling Cover Letters  |  Domain: 4  |  CEU Credits: 0.5
Episode 25.  Math People vs. Art People
Episode 26.  Creating Your Brand Identity  |  Domain: 1  |  CEU Credits: 0.5
Episode 27.  Business Development 101  |  Domain: 5  |  CEU Credits: 0.5
Episode 28.  Conducting a Brand Audit  |  Domain: 5  |  CEU Credits: 0.5
Episode 29.  Recharge, Inspire, and Take Care
Episode 30.  Behind The Shortlist: Producing and Launching an AEC Podcast
Episode 31.  What Every Marketer Wants a New PM to Know  |  Domain: 4  |  CEU Credits: 0.5
Episode 32.  Competitor Audits, Part 1  |  Domain: 1  |  CEU Credits: 0.75
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