Listen to our new podcast, The Shortlist!

If you're a graphic designer (or a marketer-playing-designer) working in AEC, these 10 handy tips are for you! 1. Create InDesign styles...

What’s the current state of your website? If you’re like most of our clients in the AEC industry, chances are you’ve pondered this...

By Rachel West and Allison Tivnon First, can we acknowledge that the SMPS PRC conference didn’t happen in 2021? It felt like not a whole...

As featured in Episode 15 of The Shortlist—Building (and Implementing!) an Annual Marketing Calendar, Part 1)—marketers can use the...

At Middle of Six, we're not typically in the business of making predictions. That said, through our work across the AEC industry, with...

It’s been a year since the publication of Marketing at Low Tide: How to Recession-Proof Your Marketing Department, authored by our very...

We don’t win work from our website. The team at Middle of Six has heard this more than once. We’re the first to acknowledge that it...

Communicating the value (and values) of a century-old organization. Last year, the Middle of Six team was presented with a unique...

This week, Middle of Six celebrates five years of collaboration with clients across the architecture, engineering, and construction (AEC)...

When evaluating a potential pursuit, using a questionnaire with scoring criteria will help you take some of the emotion out of the...

Earning recognition with an award from your professional association is a fantastic way to celebrate the efforts of your team and garner...

In 2019, as TCF Architecture approached their 60th anniversary, they engaged Middle of Six to develop a messaging and communications plan.

Middle of Six Pursuit Strategist, Allison Tivnon, explores marketing in the A/E/C industry during a recession in Marketing at Low Tide.

Growth and expansion are milestones in any company’s journey. For Middle of Six, industry turbulence in 2020 provided opportunities for both

We've all been there -- that RFP you’ve been waiting for has officially dropped and now it’s you against the clock ...

For most AEC firms, 2021 will mean more responses to RFPs & RFQs in an increasingly competitive market. So how can you improve your chances?

My smile widens every time a new client wraps up a meet and greet with, “Just one more question. What the heck is the Middle of Six?”

Over the last several months, our team has become increasingly mindful of the power and importance of personal connection. With plans for...

As we begin to return to our office spaces in varying forms, it’s clear that virtual meetings and digital engagement will remain a part...

With firms moving to remote work and employees transitioning to home offices, communication with clients and coworkers remains essential....