Building business: Storytelling, design and business careers in construction
Marketing and business development in the construction industry offers a variety of career paths depending on your skills and interests....
What We Do
Middle of Six
- Apr 27
10 Graphic Design and Workflow Tips
If you're a graphic designer (or a marketer-playing-designer) working in AEC, these 10 handy tips are for you! 1. Create InDesign styles...
Middle of Six
- Mar 21
How and Why to Conduct a Website Audit
What’s the current state of your website? If you’re like most of our clients in the AEC industry, chances are you’ve pondered this...
Middle of Six
- Feb 10
Swag & Elbow Bumps: Recapping SMPS PRC
By Rachel West and Allison Tivnon First, can we acknowledge that the SMPS PRC conference didn’t happen in 2021? It felt like not a whole...
Middle of Six
- Jan 11
Marketing Department Check-Up Checklist
As featured in Episode 15 of The Shortlist—Building (and Implementing!) an Annual Marketing Calendar, Part 1)—marketers can use the...
Middle of Six
- Jan 5
Breaking out the Crystal Ball: AEC Marketing Predictions for 2022
At Middle of Six, we're not typically in the business of making predictions. That said, through our work across the AEC industry, with...
Middle of Six
- Dec 15, 2021
7 Steps for Writing a Professional Services Book
It’s been a year since the publication of Marketing at Low Tide: How to Recession-Proof Your Marketing Department, authored by our very...
Middle of Six
- Nov 9, 2021
Website Refresh or Website Rebuild? How to Decide What’s Best for Your Firm.
We don’t win work from our website. The team at Middle of Six has heard this more than once. We’re the first to acknowledge that it...
Middle of Six
- Oct 5, 2021
What's Your Legacy?
Communicating the value (and values) of a century-old organization. Last year, the Middle of Six team was presented with a unique...
Middle of Six
- Sep 1, 2021
Five Lessons from Five Years
This week, Middle of Six celebrates five years of collaboration with clients across the architecture, engineering, and construction (AEC)...
Middle of Six
- Aug 24, 2021
Download the Middle of Six Go/No-Go Checklist
When evaluating a potential pursuit, using a questionnaire with scoring criteria will help you take some of the emotion out of the...
Middle of Six
- Aug 23, 2021
10 Tips to Make Your Next Award Submittal Shine
Earning recognition with an award from your professional association is a fantastic way to celebrate the efforts of your team and garner...
Middle of Six
- Jun 17, 2021
Project Highlight: TCF Architecture 60th Anniversary
In 2019, as TCF Architecture approached their 60th anniversary, they engaged Middle of Six to develop a messaging and communications plan.
Middle of Six
- May 18, 2021
Explore "Marketing at Low Tide" by Middle of Six's Allison Tivnon
Middle of Six Pursuit Strategist, Allison Tivnon, explores marketing in the A/E/C industry during a recession in Marketing at Low Tide.
Middle of Six
- May 12, 2021
Moving Up, Out, and South: Middle of Six Expands to Portland, Oregon
Growth and expansion are milestones in any company’s journey. For Middle of Six, industry turbulence in 2020 provided opportunities for both
Middle of Six
- Apr 28, 2021
Strategically Positioning Your Firm to Win
We've all been there -- that RFP you’ve been waiting for has officially dropped and now it’s you against the clock ...
Middle of Six
- Dec 8, 2020
How to Make the Most of Your 2021 Pursuits
For most AEC firms, 2021 will mean more responses to RFPs & RFQs in an increasingly competitive market. So how can you improve your chances?
Wendy Simmons
- Sep 17, 2020
What the heck is the Middle of Six?
My smile widens every time a new client wraps up a meet and greet with, “Just one more question. What the heck is the Middle of Six?”
Middle of Six
- Jul 15, 2020
Making Socially Distant Client & Employee Connections
Over the last several months, our team has become increasingly mindful of the power and importance of personal connection. With plans for...
Middle of Six
- Jun 29, 2020
WEBINAR: Facilitating Creativity & Collaboration
As we begin to return to our office spaces in varying forms, it’s clear that virtual meetings and digital engagement will remain a part...