Middle of SixApr 2710 Graphic Design and Workflow TipsIf you're a graphic designer (or a marketer-playing-designer) working in AEC, these 10 handy tips are for you! 1. Create InDesign styles...
Middle of SixMar 21How and Why to Conduct a Website AuditWhat’s the current state of your website? If you’re like most of our clients in the AEC industry, chances are you’ve pondered this...
Middle of SixFeb 10Swag & Elbow Bumps: Recapping SMPS PRC By Rachel West and Allison Tivnon First, can we acknowledge that the SMPS PRC conference didn’t happen in 2021? It felt like not a whole...
Middle of SixJan 12Marketing Department Check-Up ChecklistAs featured in Episode 15 of The Shortlist—Building (and Implementing!) an Annual Marketing Calendar, Part 1)—marketers can use the...
Middle of SixJan 5Breaking out the Crystal Ball: AEC Marketing Predictions for 2022 At Middle of Six, we're not typically in the business of making predictions. That said, through our work across the AEC industry, with...
Middle of SixDec 15, 20217 Steps for Writing a Professional Services BookIt’s been a year since the publication of Marketing at Low Tide: How to Recession-Proof Your Marketing Department, authored by our very...
Middle of SixNov 9, 2021Website Refresh or Website Rebuild? How to Decide What’s Best for Your Firm.We don’t win work from our website. The team at Middle of Six has heard this more than once. We’re the first to acknowledge that it...
Middle of SixOct 5, 2021What's Your Legacy?Communicating the value (and values) of a century-old organization. Last year, the Middle of Six team was presented with a unique...
Middle of SixSep 1, 2021Five Lessons from Five YearsThis week, Middle of Six celebrates five years of collaboration with clients across the architecture, engineering, and construction (AEC)...
Middle of SixAug 24, 2021Download the Middle of Six Go/No-Go ChecklistWhen evaluating a potential pursuit, using a questionnaire with scoring criteria will help you take some of the emotion out of the...
Middle of SixAug 24, 202110 Tips to Make Your Next Award Submittal ShineEarning recognition with an award from your professional association is a fantastic way to celebrate the efforts of your team and garner...
Middle of SixJun 17, 2021Project Highlight: TCF Architecture 60th Anniversary In 2019, as TCF Architecture approached their 60th anniversary, they engaged Middle of Six to develop a messaging and communications plan.
Middle of SixMay 18, 2021Explore "Marketing at Low Tide" by Middle of Six's Allison TivnonMiddle of Six Pursuit Strategist, Allison Tivnon, explores marketing in the A/E/C industry during a recession in Marketing at Low Tide.
Middle of SixMay 12, 2021Moving Up, Out, and South: Middle of Six Expands to Portland, OregonGrowth and expansion are milestones in any company’s journey. For Middle of Six, industry turbulence in 2020 provided opportunities for both
Middle of SixApr 28, 2021Strategically Positioning Your Firm to WinWe've all been there -- that RFP you’ve been waiting for has officially dropped and now it’s you against the clock ...
Middle of SixDec 8, 2020How to Make the Most of Your 2021 PursuitsFor most AEC firms, 2021 will mean more responses to RFPs & RFQs in an increasingly competitive market. So how can you improve your chances?
Wendy SimmonsSep 17, 2020What the heck is the Middle of Six?My smile widens every time a new client wraps up a meet and greet with, “Just one more question. What the heck is the Middle of Six?”
Middle of SixJul 15, 2020Making Socially Distant Client & Employee Connections Over the last several months, our team has become increasingly mindful of the power and importance of personal connection. With plans for...
Middle of SixJun 29, 2020WEBINAR: Facilitating Creativity & Collaboration As we begin to return to our office spaces in varying forms, it’s clear that virtual meetings and digital engagement will remain a part...
Kyle DavisJun 1, 2020Lights, Camera, Zoom! How to stage your home office like a professionalWith firms moving to remote work and employees transitioning to home offices, communication with clients and coworkers remains essential....