So You Want to be a Rock Star (Marketer) | Seattle DJC Feature
Top tips your marketing team wants you to know about pursuits.
In the world of architecture, engineering and construction marketing and business development, responding to requests for proposals and requests for qualifications are a way of life to win the next project. Whether your firm pursues projects in the public sector — for municipalities, school districts, the state or the federal government — or the private sector for commercial work, preparing proposals and statements of qualifications is a requirement for your firm to compete in the market.
At most AEC firms, the marketing department is responsible for leading proposal production. This vital work is essential to winning projects, so it behooves company leadership and project pursuit teams to give their marketing teams the tools, resources, and capacity to do it well. What do your marketing teams want you to know about their role in this work and how you can help make the process run smoothly?