1. Illumination
Primary and secondary research light the path, ensuring messaging aligns with the target audience.
Before you embark on your next proposal, make sure your marketing toolkit is ready to go. Just like a great outdoor adventure, successful pursuits rely on preparation, strategy, and the right gear. These 10 essentials, straight from the Middle of Six playbook, will help your team stay on track and submit with confidence.
AEC Marketing Essentials
10 Must-Haves for Every Proposal Pursuit
AEC Marketing Essentials
10 Must-Haves for Every Proposal Pursuit
2. Protection
Smart, strategic decisions are informed by a strong go/no-go process—saving time and increasing win rates.
3. Fire
A strong win theme, fueled by thoughtful prepositioning, ignites the story behind our proposal.
4. Navigation
A solid proposal matrix keeps the team aligned from kickoff to delivery. It’s our roadmap for every pursuit.
5. Emergency Shelter
A strong proposal template makes for a reliable and efficient starting point, every time.
6. Repair Kit & Tools
Regular review stages keep the team accountable and allow time for refinements along the way.
7. Insulation
Build in a little schedule float to avoid last-minute stress and ensure high-quality, polished deliverables.
8. Nutrition
Check that your internal resources can fully support the pursuit. No running on empty here.
9. Hydration
Prioritize well-being throughout the process—that includes time to rehydrate. Drink your water!
10. First Aid Supplies
Contingency plans, including backup marketing resources, help smooth the unexpected without missing a beat.
Is your proposal toolkit fully stocked? If you’re missing a few essentials, we’re here to help. Let’s build a smarter, more effective pursuit strategy, together.
Fill out the form below to download our 10 AEC Marketing Proposal Essentials checklist.