The Shortlist Episode 78: Anniversary Campaigns

Are you ready to celebrate? A well-executed anniversary campaign isn't just about looking back, it's about celebrating your success and reinforcing your relevance in the present. In this episode of The Shortlist, Wendy Simmons, Lauren Jane Peterson, and Grace Takehara dive into how AEC firms can leverage anniversary campaigns with intention and foresight.

This episode explores the strategic value of commemorating firm milestones—whether it’s 5 or 50 years—and transforming celebrations into high-visibility marketing engines. The MO6 team breaks down the entire process, from early-stage strategy and messaging to best practices for asset creation and thoughtful execution.

Whether you're planning the announcement of exciting new leadership or kicking off a centennial celebration, this episode will inspire fresh ways to make your firm's story resonate. Listen in and turn your next milestone into a marketing advantage.

CPSM CEU Credits: 0.5 | Domain: 5

Podcast Transcript

Welcome to The Shortlist. We're exploring all things AEC marketing to help your firm win The Shortlist. I'm Wendy Simmons, and today we're talking with Lauren Jane Peterson and Grace Takehara on how to celebrate and maximize anniversary campaigns.

Hi, Lauren Jane, hi, Grace.

Hello. Hi.

Well, thank you for teeing up this idea for an episode topic, because today we want to explore how being intentional about anniversary planning can really transform a milestone into a high-visibility marketing engine.

Those sound like Grace's words, high-visibility marketing engine. I love that. That's what we're all about.

So we're going to try to cover things from early stage strategy, using different multi-channels for the execution, really being thoughtful about what you want to communicate and where your target audiences are going to receive that information.

All of this is about deciding what specific assets you need to set your campaign up for success and have a big win. Make it worth the effort that goes into doing an anniversary campaign.

We're also going to use anniversary or milestone interchangeably.

Some companies might be celebrating a birthday, or maybe it's not so much about an anniversary, but the milestone is a leadership change or some other moment that you want to celebrate, I can think about a company becoming an ESOP and wanting to

celebrate those milestones. We'll call it anniversary, but just know that it could be anything related to something significant that your firm is planning and want to communicate and that matters to your target audiences.

I'll say that, but before we get into the nitty gritty of the conversation related to anniversaries, let's start with a little warm-up question. Grace, Lauren Jane, what's in your headphones this week besides podcasting and conversations?

What are you listening to? What's making you happy?

Yeah. Aside from being on Teams, that's a lot of the day and headphones. But I would say I've been listening to a podcast called Tooth and Claw.

And this is a podcast that's been recommended to me by some of my friends that are a bit more outdoorsy, but it's for anybody and it's just like a nice break. It's about like wildlife encounters and what you can do in those wildlife encounters.

But the people hosting it are either wildlife biologists or just like funny humans that are wonderful to hear on podcasts. And yeah, it's light. You learn something and it's all about preserving wildlife, too, and respecting nature.

So good combo. Nice break when you're kind of in between emails or have some time to just like jam out and be working on something. It's a nice little brain break from, you know, the other stuff going on and the team's calls and all of that.

So thanks for the recommendation.

As listeners may have learned, I am a big fan of podcast. So now I've got one more to add to my 55,000 minutes of podcast listening. Dang.

I know. All right, Lauren Jane, what are you listening to?

Yeah, I'm also a podcast girlie. So I was just looking at two episodes that I sent friends this week, actually, because I found them so interesting. And one was classic radio lab.

You know, never fails. Every episode is great. It's on the topic of self-esteem and the self-esteem movement.

And a guy who spearheaded that and the implications socially. It's very interesting. And then also an episode from Decoder Ring about culture and culture.

Some people feeling like culture is stuck. Pop culture hasn't been moving as quickly as it did in the 20th century. So very interesting just from like a pop culture culture perspective, but yeah, also a big podcast girl.

So love hearing recommendations.

Thank you both for sharing that and for giving a couple more items for my listening list. That's awesome.

Let's get into the topic at hand. Anniversaries. And we're going to use that term probably just like generically, right?

Anniversaries. Could we start with some hot takes? Getting your opinions on things that are yes, no, you know, maybe, and if you have anything to share about any of these, we can pause long enough to give a little bit more detail.

Are you up for rapid fire?

Yeah, let's do it.

Okay. Let's do it. Here we go.

All right. Well, custom logo. Yes, no.

I would say depends.

This is like a caveat, but depending on the scale of your anniversary celebrations and knowing where you want to invest your dollars, I think that that can really inform the custom logo conversation. So my flag is in Camp Depends.

Lauren Jane, you do so much branding. I'm sure you feel strongly about this. What do you think?

Yeah, I lean towards Depends as well.

But then of course, I'm like, creating a great custom logo is really fun. So I think ultimately yes.

If you can, if it makes sense, then you would be all for it. You'd be the person in the marketing team raising their hand like, I think we should. Yeah, let's do it.

Okay. So then what about a big party event, gala, whatever you want to call it, essential, optional? Optional.

I think that the use of big here is like a key thing.

I think that the scale of the party, that can really alter my answer here. I think it's a great opportunity, though, for you to gather with folks and say thank you.

So I would say that I'm leaning more essential because it's a great opportunity and reason to gather folks.

That's awesome. How about the celebration length? What's ideal?

All year long? Real quick, just the day?

All year. Great opportunity.

Yeah, I agree. All year. Maximize it, baby.

Spread it out.

When do you start this? Is January 1 the start of your anniversary, or do you go with the incorporation date or whatever's on your business license?

My inclination is January 1st. Just feels like a nice, easy way to communicate and have like a target. But, you know, it depends on when you're getting to the planning efforts.

Sometimes people doing their founding month buys them some more time. But if you have enough notice and enough planning ahead of you, January 1st is my inclination.

Lauren Jane's shaking her head here too. But I'm going to throw it back at you. It's like, January 1st is the moment where everything happens.

So is there any strategy around the timing of that announcement or rollout? Probably getting ahead of ourselves here. But yeah, you know, there's a lot of announcements that happen January 1.

And that's a great point.

I think that January 1st is a time where you can gradually start rolling out things. It doesn't have to be, we're pressing send on all of it at once.

It's like, can you start introducing subtle things into, you know, like your email signatures or your LinkedIn cover photo? It's like the that's when things start rolling out.

And maybe it's like you do big punch of announcement, your founding month, for example. But I don't think it has to be like all gas January 1st.

But it's like, OK, that's the target that will have our collateral in place and a very solid plan in place for like the year to roll out. So yeah, I don't think it has to be launch everything day one. Just a good target gives you a full year.

And then what about the cadence?

What milestones would you be celebrating?

I think when you're a newer business, every five and then transition to 10.

Yeah, I agree.

And then of course, there's like the biggies, 25, 50, 75, 100, and they kind of have other associations out there in the world. So then you might be celebrating silver and gold and platinum and all whatever.

Ruby, I don't know what the anniversaries are, but there is something that's kind of like well known in the world. So it gives it another reason to pick one of those off dates, like maybe 35. Yeah, 35 sounds like Ruby, right?

And that would be potentially a reason to celebrate.

Okay, well, thanks for your opinions on that. Seems like you are very aligned. No shockers there and no disputes over that.

So milestone anniversaries can be way more than just like a snapshot in time. There are springboard for strategic initiatives, things that you're rolling out.

Leadership team transitions, all kinds of things can happen around an anniversary or milestone. So from you two, from your experience, what kind of unique communications can you plan for, incorporate, roll into naturally an anniversary milestone?

I think that anniversaries are a great reason to bring attention and a spotlight to your firm.

And so I think it's an opportunity for you to think about what messages do we want to piggyback off of this milestone and this moment that reflects a lot of growth and looking ahead.

So some of the opportunities that I think can be really kind of dovetailed into anniversary campaigns are thinking about if there's any leadership additions or updates that can be tagged along to kind of signaling the growth of the firm or the future

of the firm or is there a new service or initiative launch that seems like a great way to signal how far the firm has come and where it's going or again, it's just another way to, it's a natural way to have a spotlight on your firm. And just thinking

through, this is an opportunity. What can we tag along onto this milestone? And it's not a reason to just create a leadership addition. It should be a strategic conversation and something that's well thought out.

But again, just thinking through, this is a this is an opportunity. And there are a lot of different ways that you can add on to the excitement and looking ahead of the firm.

From a zoomed out perspective, anniversaries are proof of concept, proof of your business, proof that you're doing well and that you're thriving.

And when you're just starting out, quote unquote, right, maybe less than 10 years, it's like, hey, we made it, right? How many businesses don't make it past a year or past a couple of years? And so in the early days, it's, hey, we're doing it.

We're thriving. Look at us. Look at us go.

And again, from a zoomed out strategic perspective, that's a great signal to the marketplace, to your peers, to potential customers. Hey, you can trust us, right? You're building some brand equity because you say, look, we are doing well.

We do know what we're doing. And then when you think about those bigger, longer, higher number anniversaries, it's, hey, look, we are now establishing ourselves as whatever, somebody that's been around a long time, an expert, right?

So thinking about what that anniversary is, and how that number signals strategically to your peers and to your customers and working with that message too.

Yeah, and I wasn't exactly joking in the start of this when I said you might be thinking five years out, but both of those examples that you shared, the things that you both talked about there are examples of looking, taking that long range, thinking about what could be coming up. about what could be coming up.

Yeah, Grace, you're right. You're not going to make a promotion or do a strategic hire big change because there's an anniversary coming up, but sometimes that aligns, and you want to have the roadmap for it because that stuff takes time.

You have to be intentional. And then Lauren Jane, to your point about also, what is the messaging that's kind of part of a full campaign?

So what are you trying to communicate, whether it's the we are here, look at our success, look at what we've accomplished and pushing those things out. But it's all woven into a longer campaign, that messaging piece.

And then along those lines, what elements would you be planning for? Getting to what you were talking about, Lauren Jane, let's get more specific about what are those components that you would be mapping out when you're looking ahead?

I know we've done a ton of this, so curious to see what comes top of mind for you two.

Gosh, I mean, when you just responded to me, you mentioned being five years out, right? And if you are really far away, we know in AEC things move slowly in a way, right? Our buildings take a while to build, projects take a long time.

We'll say in two or three years or in the next five years, we will have these three projects done and photographed, and those can be markers, right? We can use those things as part of that announcement for the anniversary, right?

So we do in AEC, we do think in terms of years and far out. So you could consider that. And of course, as we get closer, you can start thinking about some more detailed items.

And I would, I don't know, I'd defer to Grace. Grace, what do you think? You're the mastermind behind a lot of our anniversary planning here.

Yeah, I think that a big question to bring to the leadership team and as you're strategically thinking about mapping out this anniversary or, you know, milestone for the firm is getting in an alignment with the messaging.

And that can take time. You know, there can be a lot of different thoughts and opinions about what are some of those core messages. So, you know, building in the time to come with together with the team and create alignment with what can be said.

If we're dreaming big, what is kind of the... What does the future look like? And there's a lot of things connected with it.

It's a time to really think about what message do we want to send out there. So I think that that is a big effort and something that deserves time. Another thing is just thinking through what does this touch?

You know, what does this campaign touch? Does it touch the digital assets? Like, think about the branding, but also our communication out into the community, to our staff.

I think that bringing your team, your whole firm along for the ride just maximizes your efforts and your messaging because all of your team can be advocates for this anniversary and just personify the celebration.

So it's again, remembering that you have a whole team, a whole firm outside of maybe the strategic partners that you have internally to relay the message to and to communicate all these changes with and get them hyped for this big celebration and

milestone. So not forgetting that that takes time too for it to be successful. And there's a lot of little bits and pieces that anniversary campaigns both from messaging and visual branding experience that it touches.

And remembering you can make it as big or small as you want. It can be, I think it's great to dream big, but you can scale it to what makes sense for the firm and the occasion and cadence that you're celebrating too.

What would you say are some of the most time consuming or potentially unexpectedly time consuming tasks? Even though we can scale, there are probably some that are just need way more road in front of them.

I'll jump in and say that any custom merchandise that we want to order, I say we that you want to order will likely take longer than expected and the distribution figuring out, are you going to send these by mail?

All those pieces take a while and truly six months before you want them to be out, you should start planning that.

Yeah.

Distribution lists, I think that that is such and that takes along to what Lauren Jane is saying about identifying how these are being distributed but also to who and if you have a lot of different leaders in your firm that have input and want to

make sure that their clients are taken care of, it just takes a while to get that collected list together that you feel confident about and that everybody felt like they had adequate time to make sure that they're touching the clients and key

I didn't have that on my mind, but you're so right in saying that piece.

I think that we work on a lot of communication components, and we put it as the long lead item, the thing that's on the critical path. The most risks of the project for it actually executing is having that distribution list vetted.

And it might be easy to pull one from the past and get that part quickly, but so many people should weigh in the quality of that list. I mean, Grace, you're pretty hands-on with looking at what the stats were on the deployment.

And if you have a bad list, doesn't matter how great the messaging or the creative was, it did not get to the people in the way we intended. So good point. Start that first.

Think about that now.

Lauren Jane, going back to you advocating for custom logo, which I love, would you say that that is an item that you feel might take a bit longer than people anticipate?

Or do you think that people know what they're getting into when they're getting into that conversation of custom logo?

Oh, boy. How do I? As always, it depends.

The anniversary logos that are simpler and more quickly approved are generally very similar to or are the firm's primary logo with a element attached to it, right?

Whether that's a badge that says 25 years or a ribbon that goes across or an extra line, obviously those get approved a lot faster.

So when we are looking at a business who wants to do a totally different concept or something really different from what they have now, obviously that's going to take a lot longer. So I would think of those projects as a couple months, right?

From discovery through iterations and execution and final packaging and sign-off. And we don't want that to be rushed, especially if we're going to use it for a whole year. And it's also money and time spent on working on that.

And you're right, it can take longer than you think. So let's say you're going to launch this in January, you should really start working on what your anniversary logo is going to be in August, right?

Because we also have any year-end messaging, any year-end projects, people are out for the holidays, right? Again, backing up for six months and having all your ducks in a row so that you can launch in January or not, right?

But if that's the plan, that's how I would back things up.

Lauren Jane, do any anniversary campaigns that you've worked on or seen or admired come to mind when you're thinking about how they were delivered?

Probably visually, from the outsider's perspective, that's what we can kind of see. But anything, any standout campaigns come to mind?

From our clients?

Yeah, our clients are, you know, I guess I know you're always doing research, peer reviews kind of thing to see like, what are other folks doing? So I'm just curious if there are any standouts.

Well, we helped Design West this last year celebrate an anniversary. And I give them major kudos because they really leaned into things and they decided to go all out. And it was so fun.

And you don't have to do your anniversary campaign like that, but they wanted to. And when everybody is so invested and when there's a clear theme and when there's clear alignment, everything flows and feels so good.

And it really, it's like, oh, here's the answer to sending this email. Of course it should look like this because there is such clear messaging and direction. So I really enjoyed working on that.

That was very fun.

Yeah, that was a good campaign. And they went all out, but also it seemed to make total sense.

It was themed in a way that felt special and was going to kind of like look like something, I don't know, just that their clients and their audience should pay attention to, but fully on brand. So that was a fun collaboration.

And it makes me think like, do you need an anniversary theme as strongly as Design West Engineering was? And I think if people want to go to their website, they might be able to get sneak peek of the rock and roll theme that went throughout.

What do you think about strong themes versus a little bit more closer to the brand?

Why not both? A strong theme that is still aligned with the brand, right? I would say it doesn't have to be, yeah, it doesn't have to be playful if that's not your brand.

I think every decision that we do needs to be in alignment with the overall goal and strategy and the brand.

But if we don't want to do something like rock and roll themed or whatever else we could think of, I do think that there should at least be a theme in the sense of like a tagline, something to anchor to, what is the overall message.

So if that still counts as a theme, yes, I do think that you need that.

Grace, what do you think?

Yeah, my inclination is if it comes naturally and there feels like an alignment with, let's say, you're celebrating a firm being a milestone of a few decades.

So I'm thinking of a client that I saw a recent party that they did for their 40th anniversary that was 80s-themed, which makes sense because they were founded in 86.

That helps reiterate the era and the longevity of the firm, which I think is a complimentary signal.

But if you're not coming to a theme, again, pretty naturally or something that makes sense with either the location of an anniversary party or the decade that you're founded or just some natural tie, I agree with Lauren Jane that a theme can be not

Yeah, having that theme can also inspire the in-house team or whoever is doing creative or messaging work to find connections that might feel a little bit different than you're normally using as part of your communications program, whatever that

might be. It's just being inspired like, oh, well, we could do XYZ because that's a cool connection and clever and maybe there's ends up being something that's related to your year-end client care program and gifting piece that you just wouldn't have

necessarily gone in that way without this connection to the anniversary. So it does seem like having like anything we would want to do as marketers, having a strong why and what we're trying to communicate then can make the work better because you

can really lean into that. Very fun.

Wendy, is there an anniversary campaign that you've worked on or that you've seen that stands out to you or that you want to mention?

I'm always keeping my eye open for anniversary campaigns. I'm probably like screenshotting and sharing like, oh, look at this. Look at how they did this.

So that's clever, interesting, or sometimes also like, you want to avoid this. This is confusing. So there's that piece of it.

I think I'm always keeping my eyes open. As far as campaigns that I've worked on, I mean, one that stands out to me is my, the company I was first working for when I started in AEC.

So, you know, I kind of going way back, and also because I was so new to the industry, too, and I had never worked for a company that was around for 125 years. I mean, that was a big deal.

That was one where we probably didn't start planning exactly five years in advance, but maybe it wouldn't surprise me if before I landed there that when they celebrated 120, they're like, 125 is going to be the big one, right?

That can happen when you have a smaller milestone and want to prep for the big one. But there was a lot of they went all in. And maybe that's also a sign of the times of that moment.

And, you know, being a company that was really established, you have that much history. And we had, it was, it's a family-owned company or a family-run company, but that had, was turning into an ESOP around those same times.

So then it was going to employee-owned.

So there's just a lot, a lot to say there from, you know, great, great grandfather's carpenter's union card from way back in Montana, you know, with his, I'm sure, I can't remember, you know, exactly, but I'm sure like the pay was three cents an hour

or something written on that card. You know, those kinds of details that are just really cool to dig out of dusty old boxes and getting to talk to, you know, the current leadership, which had multiple generations and that sort of thing.

So there was a lot to draw from. And as a creative person and a graphic designer, I felt like I had a treasure trove of stuff to look at and, you know, pull from.

And we created graphics that, I mean, they were, we created boards and things for the website, but the physical items were in the office for years, not because they were leaning up against a conference room wall getting dusty, because they were

interesting to new hires coming in and seeing, like, the timeline of the company and the roots and the people who are still there. And there was definitely, like, that element of looking ahead.

You know, it's not just all looking in the past, but what's the future? So there was that inspiring part. And it just felt like a campaign that we were allowed to do everything.

And, you know, that's exciting when you get to do everything.

That's the dream. That's the dream.

Branding the trucks for a whole year, all the construction trucks, you know, creating a logo that would be out there and company picnic with logo, special anniversary logo t-shirts for everybody, you know, and just every event that year had a 125th

component to it. And it was just so fun to work on. So, I mean, that's hard to beat because it just was everything and I was very hands on. But I've seen lots of others that were done really well.

And it's like, oh, that gives me inspiration. And I love that we get called on to work on that kind of stuff too, because it's where a lot of creativity happens and it feels very satisfying.

Okay, so going back to what I promised we would talk about at the beginning of this podcast, and was very ambitious about what we could cover in this short amount of time.

We definitely talked about the pre-planning, getting ahead, that sort of thing. We didn't so much talk about budgets or anything.

Should we talk a little bit about how you make space, or if you're not giving a blank check to just go and do everything like I got to do on that 125th anniversary theme? What do you think about budgets and planning as that part of the process?

It's essential.

I feel like it's a foundation for your planning efforts, and it really informs, again, the scale of what you're able to invest in, whether that's client care, a party, and also the amount of time for the branding efforts that you're going to be

working on. So, yeah, I do feel like it's very foundational, and to your point that you make, Wendy, depending on the milestone that you're celebrating, it's like 50 years can be a more significant budget spend than when you're earlier in your firm,

I've worked with budgets, my whole career marketing budgets, and whenever there's something big that your company needs to do, and it doesn't have to be an anniversary, there's lots of big things, initiatives that come up over the course of a company

growing or that sort of thing. Budget is important, but I would say that on the anniversary component, I've seen that a lot of times, you might have an increase of budget, or you might just be able to work within the funds that are already there, but

you're just redistributing them. So, there's a client care component that you might have already in your annual budget. Does that really need to go up for the anniversary, or are you just focusing those dollars in a different way? It depends.

It depends on what your budget is and how much detail and permission to spend in those categories you actually have. And the same thing could be said for, do you have space for creative design work, cycling in new branded elements?

Yes, there could absolutely be additional costs. I don't want to say that it's not going to cost something because also the time and energy cost something, right?

But I do think you could get half of your anniversary budget from your existing budget, you know, maybe 100% just depending on how scrappy you want to be and how early you're planning the earlier you plan, often the less something costs or that you

can be kind of conserving in one area even further out. So I would just say, don't be daunted by the fact that it seems like there's going to be additional costs, because you can be pretty smart and cycle things in and make it work so that it is

minimal. Also, Lauren Jane, maybe you want to talk about the whole digital element of it. You know, like a lot of digital things don't cost as much as everything used to have to be printed. You know?

Totally right.

When we look at digital campaigns, we are largely considering labor, which is, you know, you and your team most likely, unless you need to contract out, maybe hire Middle of Six for some help, or you have another contractor do, who knows, some video,

etc. But we're looking at labor, any type of subscription costs that you might need to pay for during the campaign, which could be paperless post, or it could be a mailchip, or a flow desk subscription to send out digital communications.

But those are relatively small, especially when we consider how much paper invitations cost in sending things through the mail, which could be a strategy if you want to do that too, right? Not going to knock that.

But we do see a lot of the cost for digital campaigns. The costs are a lot lower, and you're really looking at labor and graphic design and communication strategy.

Thought, when you send things through the mail, when you're doing physical goods, if you plan a party, those are all a lot more costly. So there's ways. I think, what's your budget?

And then what can you do within your budget, right? Backing into your plan can be a good way.

And for those people who are listening, who might think, okay, I have an anniversary coming up in a couple of years, but how do I convince my boss, quote, unquote, or how do I convince whoever is approving the budget that this is worth it?

How do I justify the ROI, Wendy? What would you say to them? You know, convince me this is worth it or what's your suggestion there?

Yeah, ROI is so tricky.

And I can only speak for my last 20 years of working in AEC. I'm sure other industries, there's lots of ways to track ROI, but it's always a challenge for marketers in our industry.

And I guess I would say you have to start with some of the data that you already have available. I think it's a stretch to say, our marketing hit rate is going to increase by this amount, you know, because we threw an anniversary party.

And like that is, that's not the ROI that we're going to be able to prove, but you can look at website traffic, social media engagement, qualified leads coming in, business development touches.

There's a lot of other data that you're tracking, and you can, I am very certain that you would see increases in those areas.

And, you know, overall, it is about brand awareness, making a strong impression to be able to communicate something that you didn't have the opportunity to communicate as genuinely before you had this excuse of celebrating a milestone.

So, you know, that's happening. And I think we all know that share of voice increases share of market.

So if you are out there saying something that is interesting, encouraging potential new hires to consider your company because what you're saying is resonating with them and where they want to be, you know, all of those things will be positive for

your company. So, you know, if you really want that ROI, you're going to have to look at, well, what do we track now and see in a year and in two and three years? You know, what was that change? And can you kind of identify that bump?

Some of it's going to be really closely tied to the campaign and some of it's going to be a little bit further out.

So, I definitely think there's pretty much only upside to celebrate an anniversary or milestone for all of the reasons that we've talked about today, but I'm just going to go and draw the line and say, I'm not going to guarantee you're going to get

one more proposal win out of this effort. I think it's more of the long, long game there.

Okay, so we scratched the surface on this. I don't feel like we were able to get into the, like, super nitty gritty on the channels and all the things that you could do.

So maybe that's a good indicator that you both should join me again, and we'll get into, you know, like the steps of really planning and thinking through those elements. And I think that would be really interesting to share.

And we are in the middle of it right now because we are planning and about to launch Middle of Six's 10 year anniversary campaign. So we are feeling this and making those decisions. And I think we have a lot to share related to that.

So I invite you both back to come and talk about that part two element at some point where we can provide even more guidance and share some of those tips. Because we dropped them, but they were just folded into everything else we were talking about.

And I think that would be a nice another conversation to have. So for today, thank you so much for being here and sharing your experience. And then also working on all the great, cool, creative campaigns that we've had the chance to be part of.

I'm going to stop and say for a moment that I'd like to acknowledge that the 10th anniversary, the 10th birthday of Middle of Six.

So congratulations, Wendy. Happy birthday, Middle of Six. I know that this is the end of today's recording, but I didn't want to skip over that.

This feels like a big deal.

Yeah, it is a big deal. Well, Grace, you were saying when you're younger, those small anniversaries really mean a lot. And it means a lot to us.

And I can't wait to celebrate with our clients and reminisce to the early days and talk about, again, the future. I'm like, what's to come? So thanks for that.

And thank you for both being here. Appreciate you.

Yeah, thank you.

Thank you. Bye.

The Shortlist is presented by Middle of Six. Our producer is Kyle Davis, with digital marketing support by the team at Middle of Six. If you're looking for past episodes or more info, check out our podcast page at middleofsix.com/theshortlist.

You can follow us on LinkedIn and Instagram at Middle of Six. Be sure to subscribe so you don't miss an episode. Until next time, keep on hustling.

Bye.

Arrivederci.

Bye-bye.

The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.