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  • Middle of Six

The Shortlist Episode 6: Right-Sized Marketing Teams




AEC Marketing departments typically have too much to do and too few resources to do it. This leads to overworked staff, quality control issues, and unfulfilled department goals. So, what is the right size marketing team for your firm? Allison Tivnon talks about how to collect and leverage data to discover where your time and resources are currently going and decide where they should be going.


CPSM CEU Credits: 0.5 | Domain: 4


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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