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  • Middle of Six

The Shortlist Episode 5: Building Brand Awareness




From speaking engagements, sponsorships, and submitting for awards to client care, public relations, and industry associations, the toolkit for brand awareness is large and a key function of the AEC marketer's responsibilities. Dig into effective brand awareness tactics with Middle of Six principals Wendy Simmons and Melissa English as we explore this topic, including assessing fit for your firm, getting buy-in, and reporting on ROI of a brand awareness campaign.


CPSM CEU Credits: 0.5 | Domain: 6


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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