Conference participation is an excellent way to immerse yourself in an industry, gain exposure for your firm, and build relationships with clients and colleagues. Engaging in conferences is also a significant investment of time and resources; having a thoughtful plan to maximize your return on investment is key. Whether you are new to navigating conferences or been on the circuit for years, this episode has tips and refreshers for everyone.
In the premier episode of Season 3 of The Shortlist, Principals Wendy Simmons and Melissa Richey are joined by Associate Principal Allison Tivnon to provide advice on planning your conference participation strategy. From which types of conferences to attend, to getting approval, addressing return on investment, and bringing back your learnings, the Middle of Six leadership team offers advice to set you up for success.
CPSM CEU Credits: 0.5 | Domain: 5
The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.