In the AEC industry, professional photography is one of the most valuable representations of your team's culture, technical expertise, and years of hard work delivering successful projects. As a rule, it is often recommended to budget for photos annually, not only for finished buildings but also for "in action" shots that highlight your team and collaboration. If budget is limited, perhaps it is time to tune up your in-house photography skills.
In Episode 39 of The Shortlist, Digital Marketing Strategist, Fadi Asmar gets into the nitty gritty details of selecting the right equipment and honing your skills on the jobsite. From the basics of camera bodies, lenses, tripods, and lighting equipment to different tips for architectural photos versus candid team shots, Fadi shares decades of experience behind the camera as an in-house marketer who also wears the "photographer hat."
CPSM CEU Credits: 0.5 | Domain: 5
The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.
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