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  • Middle of Six

The Shortlist Episode 38: The Power of Visuals in Digital Marketing




When it comes to first impressions of your brand, your digital marketing platforms are critical—including websites, social media channels, and overall digital marketing collateral. In today's digital world, these are arguably more influential than a company's physical location. Low-quality, grainy, blurry, or dated visuals will probably reflect poorly on your brand and your business—and let's be real, that's not how most firms want to be seen.


In Episode 38 of The Shortlist, Fadi Asmar and Kyle Davis of MOS's Digital Marketing Team, share their insights on the power of visuals in digital marketing, including the equipment and resources you need to create on-brand digital content. Listen in to the team's tips and lessons learned from countless projects and brand image shoots for AEC firms.


CPSM CEU Credits: 0.5 | Domain: 5


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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