top of page
Middle of Six

The Shortlist Episode 33: Competitor Audits, Part 2




Once you've determined which competitors to research, now the treasure hunt begins! In Part 2 of our discussion with Allison Tivnon, we outline how to efficiently assess the competition's online presence and what to look for related to brand personality, storytelling, and online engagement. With a clear understanding of your competition's online presence and performance, you can holistically create social media and website strategies that are 'right sized'—balancing finite marketing resources with the never-ending quest to have your firm genuinely stand out from the crowd.


CPSM CEU Credits: 0.5 | Domain: 1


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

Comments


This is the Beginning of Something Great.

Let's talk about your business, discuss your needs, and explore the possibilities. Click the button below, give us a call, or send us an email.

We have team members in Washington, Oregon, and California and work with clients across the country.
MAIL: PO BOX 18037, TACOMA, WA 98419
OFFICE: 706 COURT A, TACOMA, WA 98402

253.256.6592

WE ARE A WASHINGTON STATE CERTIFIED WOMAN-OWNED BUSINESS ENTERPRISE (WBE)
BRAND PHOTOGRAPHY BY EFFIE GURMEZA & LEO THE LION PHOTOGRAPHY
bottom of page