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  • Middle of Six

The Shortlist Episode 33: Competitor Audits, Part 2




Once you've determined which competitors to research, now the treasure hunt begins! In Part 2 of our discussion with Allison Tivnon, we outline how to efficiently assess the competition's online presence and what to look for related to brand personality, storytelling, and online engagement. With a clear understanding of your competition's online presence and performance, you can holistically create social media and website strategies that are 'right sized'—balancing finite marketing resources with the never-ending quest to have your firm genuinely stand out from the crowd.


CPSM CEU Credits: 0.5 | Domain: 1


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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