top of page
  • Middle of Six

The Shortlist Episode 28: Conducting a Brand Audit




As the primary communicators of a firm's brand identity, marketing teams often take a lead role in brand management and maintenance. On occasion, it's a good practice to step away from the day-to-day and take a look at the big picture. In this episode, Wendy Simmons and Rachel West explore the components of a successful brand audit. From competitor analysis and visuals assessments, to looking at language and brand personality across digital marketing platforms—the audit can help you identify the areas that are on point and those that are falling short.


CPSM CEU Credits: 0.5 | Domain: 5


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

Comentários


This is the Beginning of Something Great.

Let's talk about your business, discuss your needs, and explore the possibilities. Click the button below, give us a call, or send us an email.

We have team members in Washington, Oregon, and California and work with clients across the country.
MAIL: PO BOX 18037, TACOMA, WA 98419
OFFICE: 706 COURT A, TACOMA, WA 98402

253.256.6592

WE ARE A WASHINGTON STATE CERTIFIED WOMAN-OWNED BUSINESS ENTERPRISE (WBE)
BRAND PHOTOGRAPHY BY EFFIE GURMEZA & LEO THE LION PHOTOGRAPHY
bottom of page