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  • Middle of Six

The Shortlist Episode 21: 10 Tips for Business Writing




Business writing typically falls into one of four buckets: informational, instructional, transactional, and (every marketer's favorite) persuasive. And unlike in storytelling, where descriptive words help paint a vivid picture, the goal of effective business writing is to communicate clearly and concisely to ensure that your message is delivered. Join Rachel West and Wendy Simmons as they highlight the differences in writing styles and share 10 tips for better business writing. It's business time!


CPSM CEU Credits: 0.5 | Domain: 4


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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