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Middle of Six

The Shortlist Episode 17: Building (and Implementing!) an Annual Marketing Calendar, Part 3: Creating the Calendar




You've assessed your resources with the Check-up Checklist, you've anticipated your busy months by mapping your Proposal Peaks, now it’s time for the best part: Creating the Calendar! In Part 3 of our 2022 kick-off series, Wendy Simmons and Allison Tivnon dive into the organization and execution of your annual marketing calendar. Spoiler alert! Even in the digital age, sticky notes are still a marketer's favorite tool. And with your priorities organized, you're ready to conquer the new year!


CPSM CEU Credits: 0.5 | Domain: 2


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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