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  • Middle of Six

The Shortlist Episode 16: Building (and Implementing!) an Annual Marketing Calendar, Part 2: Proposal Peaks




How do you make time for internal marketing projects when it feels like your schedule is ruled by proposal deadlines? In Part 2 of our three-part series, Wendy Simmons and Allison Tivnon discuss how analyzing your Proposal Peaks can help get your marketing calendar ready for reality. With the proper tools and data, it becomes possible to visualize your upcoming year, spotting the heavy proposal seasons before they overwhelm your department. By planning around these hot periods, you can go after those extra initiatives and reach your goals with confidence.


CPSM CEU Credits: 0.5 | Domain: 2


The Shortlist is a podcast that explores all things AEC marketing. Hosted by Middle of Six Principal, Wendy Simmons, each episode features members of the MOS team, where we take a deep dive on a wide range of topics related to AEC marketing including: proposal development, strategy, team building, business development, branding, digital marketing, and more. You can listen to our full archive of episodes here.

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