As more and more businesses share time-sensitive information to their teams and customers via email, here are a few best practices you can start using immediately.
Get to the point.
Put the important facts and critical information first. Skip the long-winded preambles and save the softer details for the end.
Use bullets, headings, and clear subject lines.
Make your message scannable. Many readers will only skim the content, so make it easy to absorb the important details.
Include a date/time stamp.
Information and recommendations can change by the hour. If your email has an attachment, include the date so readers know it’s current.
Once is not enough.
Whether your audience is employees, clients, or the broader public, people are looking for updates and will appreciate your effort to stay connected.