As featured in Episode 15 of The Shortlist—Building (and Implementing!) an Annual Marketing Calendar, Part 1)—marketers can use the Check-Up Checklist to get a pulse on the state of their department and team.
How well are you tracking key metrics? Do you have accurate and up-to-date templates? Is the whole team proficient in InDesign? The Check-Up Checklist gets your entire marketing team on the same page, offering a holistic view of your strengths, capabilities, and areas for improvement, while also providing an excellent starting point for what you should be working on when you're finally caught up on proposal work.