Client Gifting—Three Timeless Tips
Make Time to Connect
The holiday season is a great time to say thank you to clients and connect in-person. Maximize the opportunity by focusing on these things: learning about their needs, understanding their business, and noting how your expertise might be able to help in the new year.
Make it Personal
One size certainly does not fit all when it comes to client gift programs. Make sure your gift hits the mark by including a personal touch—it may include a thoughtful hand-written note, a charitable donation to one of their causes, or a hosted party for their team. This is an opportunity to show your client you recognize what’s important to them.
Make it Unexpected
You don't have to wait for the holidays. Creating strategic time to touch base with your client throughout the year will help you stand out. Put a few reminders in your calendar now and you’ll be thankful when you’re busy later!
P.S. You know your clients best but you don't have to do all the heavy lifting. A great marketing team can be your creative resource for developing a gift program that beautifully reflects your brand and leaves a lasting impression with your clients. Find out how Middle of Six can help your team.