It’s been a year since the publication of Marketing at Low Tide: How to Recession-Proof Your Marketing Department, authored by our very own pursuit strategist, Allison Tivnon! To celebrate this milestone, Allison has compiled her best advice for other aspiring authors with the post "7 Steps for Writing a Professional Services Book."
Writing a book is much like preparing a proposal—you break the work down into a series of tasks and tackle them one at a time. If you've been knocking around a book idea but haven't quite managed to get started, we hope these tips and tricks encourage you to take the plunge!