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  • Middle of Six

Tongue-Tied: What to Say when Media Calls


We write a lot of press releases around here, from project completions to new hire and promotion announcements. Crafting the story on your terms is one thing, but what do you do when the publication you’ve been courting calls?


To begin with, stay calm. There’s no need to feel rushed as you ordinarily can note the reporter’s questions and get back to them later. If the situation is an emergency, follow your company’s crisis management plan. Don’t have one of those? We can help.


But what if you hit the jackpot and they are looking to spotlight your company? We recently helped our friends at Sweet Couture—not Middle of Six’s typical construction client but undeniably an architect/designer/builder of another variety—highlight their work when Salem Magazine asked to profile their designer cake business.


Our advice was simple; tell stories that show your passion. What drives you to do what you do? What problems, big or small, do you help solve? What is coming up on the horizon? Today’s audiences crave a genuine voice and honest insights into your business. With a little preparation, you too can enjoy this recipe for success.

 

P.S. Check out Sweet Couture’s jaw-dropping cakes or the full Salem Magazine article.


P.P.S. Want help creating a Communications Plan? Drop us a line.

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